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February 1, 2021 | Issue 26.05

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Analytics: Maximize your impact for good

New year, new goals: A guide to 2021 fundraising success 

Learn more about how to use 2021 fundraising trends to raise more money for your organization this year – join our webinar on February 4 to learn more.

If there’s anything 2020 showed us, it’s to expect the unexpected. Before last year, many professional fundraisers considered event-based fundraising like galas and marathons to be a tried-and-true method they could always rely on. For the fundraising community, COVID-19 provided quite the rude awakening – but really, these exceptional circumstances only exposed the inherent risks of this technique. 

Event-based fundraising creates a high-risk, unpredictable revenue stream with peaks and valleys in funding that cause stress and make long-term planning a challenge. When the majority of your donations are dependent on just a few events throughout the year, anything that interferes with those events puts your organization into a state of emergency.

2021 will see many professional fundraisers looking for alternative fundraising models. One of the best that’s emerged is sustainable, year-round giving. In this style of fundraising, donors pledge smaller, recurring donations that create a reliable, ongoing stream of funding to keep your nonprofit organization afloat. The effect is a baseline level of funding that can then be augmented by special events and one-off campaigns when possible. READ MORE

OPTrust Select Pension Program

Strategies to create effective workshops in any mode, including in-person and virtual

This past year many people worked very hard to figure out how to do things online that they were used to doing in person. In particular, organizations who were very familiar with holding face-to-face workshops scrambled to quickly gain access to virtual platforms such as Zoom and redesign their sessions so they could continue to offer them to participants online.

The road to converting a workshop from face-to-face to online isn’t always straightforward for the uninitiated, but it’s perhaps not as complicated as people think. Sure, you have to acquire and figure out the technology (and practice, practice, practice!), but the basic principles of good learning design hold true no matter whether we’re creating workshops for in person or online. Here are some tips to stay grounded in what designing effective workshops looks like in any mode. READ MORE

Promoted by Keela

Sponsored Content - Keela Logo

The Small Nonprofit Podcast: Prospect research 101 with Preeti Gill

Prospect research or prospect development often seems to be fundraising processes that are exclusive to charities with more resources. How can small charities do meaningful prospect research and development without draining their bank account? On today’s podcast, prospect development expert Preeti Gill shares some practical tips for small nonprofits to kickstart their prospect research and challenges us to rethink the notion of philanthropy through the process of prospect development.  LISTEN NOW


Fundraisers: Gain 15 CFRE Credits

Fundraisers: Gain 15 CFRE Credits

Looking for a formal fundraising education without paying the formal education price? Keela U is a FREE, 9-chapter course dedicated to small to medium nonprofits looking to grow their skills, be more analytical, and become more agile in today’s digital age. Complete the course and gain 15 CFRE Credits. Ready to learn? Sign up now

Webinar: How to Build Trust and Connection Online

Do you feel disconnected from your clients & team when communicating online? Is it taking longer to build a connection and establish trust with the people you interact with? You aren’t alone. Learn how a few simple changes in your online communication habits will promote incredible results from your team, students and clients. Some topics we will cover:

  • Reduce Zoom fatigue for you and your team
  • Build trust faster and more authentically with new clients or students
  • Increase your confidence and feel more connected when interacting with others online

Date: Thursday, February 18 at 1pm ET / 10am PT (webinar is 1 hour in length)

Audience: Nonprofit leaders, managers, and supervisors looking for strategies to better engage their staff and volunteers.

Join us for our live, online workshop to learn advanced tools and tangible skills to build trust and connection online faster. This webinar is designed for those communicating online 1-1 or in groups. This seminar is brought to you by Build a Biz Kids and the generosity of the Canadian Red Cross.

Learn how to build trust and connection online - register here.


Case Management & Analytics

ABCD: A Better Community Database

Combining easy-to-use case management tools with powerful data analytics is what ABCD is all about. Our roots are deep in the nonprofit world. To learn more, check out our blog posts from 2021 so far:

If you are a grassroots group or a small nonprofit, you may be eligible for a 75% subsidy - Learn more today!


Our News section rounds up the best of the past week's Canadian nonprofit sector news and announcements.

• RBC releases new report on 2020 giving as well as innovation in the charitable sector
• Extension of employer application period for Canada Summer Jobs 2021
• 2021 Sobey Art Award call for nominations open
• Thriving Non Profits cohort program accepting applications on Vancouver Island
• Entries now open: New CJF Black Journalism Fellowship program with CBC/Radio-Canada and CTV News
• The Mosaic Institute publishes new report containing actionable recommendations on how to improve race relations
• Add your voice to the Imagine Canada Budget 2021 campaign READ MORE


Governance Training from Capacity Canada
OASSIS Benefit Plans


What is a “Personal Board of Directors?”
Fundraising Leadership
Mentorship is an evergreen topic of discussion amongst leaders and those aspiring to it. Wonderfully, today the conversation continues to evolve to intersect with issues of equity, diversity and inclusion to unpack the need for not just formal mentorship, but sponsorship and organizational responsibility. But for many who work either alone, freelance or are just not supported at work, this is a journey they must take personal responsibility for. READ MORE

Finance masterclass for nonprofit leaders


Virtual Volunteering - graphic link

New CharityVillage eLearning Course: Virtual Volunteering

Learn how to successfully create new virtual volunteer roles within your organization or how to adapt traditional roles to a virtual setting. This course covers:

1. Benefits & challenges of virtual volunteer roles
2. The range of virtual volunteer opportunities
3. How to build for success

Enroll Now 

NewOrg Management System

FREE Case Management
Solution Guides

Prepare for the future. Social-Distancing is changing the way your organization assists clients. NewOrg delivers turnkey Case Management Systems, customized for your programs. See how NewOrg can help with scheduling, case-notes, assessments, and reporting. Share documents and Videoconference with your clients, NewOrg is a complete data management and reporting solution. Read more

Compensation decreases in 2021 for nonprofit senior managers
Results of Charity Village’s annual Canadian Nonprofit Sector Salary and Benefits Study are in, showing an increase in cash compensation across all positions in the charitable sector with the notable exception of senior management. READ MORE

Humber Bachelor of Addictions and Mental Health Honours Degree

Supporting the mental health of single parents in career services
Regardless of how single-parent professionals become lone parents, one thing that remains consistent is that they may benefit from figuring out how to create a work-life balance while raising their children. The focus of this article will be to provide strategies on how career development professionals can support the mental health of single working parents by helping them create and maintain a work-life balance while raising their children. READ MORE

Nonprofit Board Summit

Six things AFP members are doing to stay healthy during COVID
The COVID pandemic has resulted in most fundraisers working from home, even as they deal with a volatile giving environment. There are many similarities in peoples’ situations, yet each person faces a unique set of challenges. There is often additional stress on the family, whether it involves trying to home school children or missing loved ones who don’t live under the same roof. Many families have been financially impacted. We surveyed AFP members to find out what they are doing to try to stay healthy during COVID and collected some wise advice to help get through the pandemic. READ MORE

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