Learn more about how to use 2021 fundraising trends to raise more money for your organization this year – join our webinar on February 4 to learn more.
If there’s anything 2020 showed us, it’s to expect the unexpected. Before last year, many professional fundraisers considered event-based fundraising like galas and marathons to be a tried-and-true method they could always rely on. For the fundraising community, COVID-19 provided quite the rude awakening – but really, these exceptional circumstances only exposed the inherent risks of this technique.
Event-based fundraising creates a high-risk, unpredictable revenue stream with peaks and valleys in funding that cause stress and make long-term planning a challenge. When the majority of your donations are dependent on just a few events throughout the year, anything that interferes with those events puts your organization into a state of emergency.
2021 will see many professional fundraisers looking for alternative fundraising models. One of the best that’s emerged is sustainable, year-round giving. In this style of fundraising, donors pledge smaller, recurring donations that create a reliable, ongoing stream of funding to keep your nonprofit organization afloat. The effect is a baseline level of funding that can then be augmented by special events and one-off campaigns when possible. READ MORE